§ About

Creator-led. Operator-run.

Viral Affiliates exists because we understand the TikTok Shop creator economy evolves too fast for brands to have to understand it. Brands don't need a deck — they need creators posting winning content, lives running, and a rising revenue channel without having to understand it.

Why we exist

Most brands are leaving TikTok Shop GMV on the table.

Not because their products are wrong — because the operating layer between brand and creator is broken. We rebuilt that layer: one roster of vetted UK creators, one team running the campaigns, one weekly report you can act on.

How we're different

No outreach lottery. No content mill.

Every creator in the roster has been vetted on real TikTok Shop GMV — not follower count. Every campaign is run by operators who know what works on the platform this week, not last year.

§ Principles

What we believe.

Creators first

Our team of creators quality compounds. We train, develop and invest in our creators, and the results follow.

Operators, not salespeople

Your point of contact is a team who understand the TikTok Shop industry inside out — not brand owners guessing.

Honest reporting

Real GMV. Real Reports. Real relationships. We believe in investing time into creators and brands we work with for long-lasting relationships.

§ Founder

Meet Wayne.

Wayne, after being recognised as a top creator and public figure in the space, founded Viral Affiliates — where he began training hundreds of creators to reach top levels on the platform.

Today, Wayne connects high-performing creators with brands to drive consistent revenue and build long-lasting relationships.

Wayne · Founder, Viral Affiliates
Wayne, founder of Viral Affiliates

Let's see what we can build together.

A 30-minute call. We'll map out what TikTok Shop could look like for your brand — no commitment.